Get to know JGDEV's portfolio companies  and the founders and key leaders behind them.

iPrice is an online price comparison and coupons business headquartered in Malaysia and has operations in Malaysia, Indonesia, Philippines, Vietnam, Singapore, Thailand and Hong Kong. It has a catalogue of 5 billion offers on its platform sourced from working with e-commerce partners, and generates about 30 million pageviews monthly across the region.  iPrice currently operates three business lines: price comparison for electronics and health & beauty; product discovery for fashion and home & living; and coupons across all verticals.  Read more about iPrice at



David Chmelar is a Co-Founder and serves as Executive Vice-Chairman at iPrice. His experience revolves around top management and strategy consulting with expertise in financial industry product development, treasury and managerial finance and sales channels development. Prior to founding iPrice, David was a Member of the Board and Chief Product and Treasury Officer at Wüstenrot Financial Group in Czech Republic; and a Project Leader at The Boston Consulting Group for a little over 5 years.

David earned his Bachelors of Business and Information and Technology from the University of Economics, Prague; and Masters of Management Science at The London School of Economics and Political Science.

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Heinrich Wendel is a Co-Founder and serves as Chief Product & Technology Officer at iPrice. Prior to iPrice, he worked 4 years for Microsoft as a Program Manager and Enterprise Consultant in Seattle, USA, and Munich, Germany, respectively. He also worked for a little over 5 years in the German Aerospace Center as an Undergraduate Researcher.

Heinrich got his Master of Science in Computer Science from the Rheinische Friedrich-Wilhelms-Universität Bonn and diploma majoring in Information Technology at the Baden-Württemberg Cooperative State University.

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Yale and Oxford graduate, Paul Brown-Kenyon, was recently appointed as Chief Executive Officer of iPrice Group. Prior to his role, Paul spent 13 years as Chief Executive Officer of Global Berhad (MEASAT Satellite Systems Sdn. Bhd.) and 6 years with McKinsey & Company, the global management consulting firm.

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ZUZU hospitality is an all-in-one operating system that provides a revenue management system and a distribution solution to independent hotel operators. 

Launched in 2016 by Vikram Malhi and Dan Lynn, the two founders were colleagues working at Expedia Group prior to setting up ZUZU. Both founders have deep experience in travel e-commerce and scaling businesses, having built Expedia APAC from under S$50M in gross bookings to over S$2Bn.  Find more about ZUZU at



Before starting his entrepreneurial journey, Vikram was Managing Director for Expedia Asia and was instrumental in growing Expedia brand across 11 countries spanning the continent.  He spent a total of 8 years at Expedia, taking on multiple senior level roles including marketing, customer loyalty, operations and general management. He worked at IBM Consulting early in his career and received an MBA from the University of Chicago Booth School of Business.



Dan Lynn spent much of his career in the hospitality industry. He worked with Expedia and helped build its Asia Pacific business as the CEO of the AirAsia-Expedia joint venture AAE before joining as vice president APAC and emerging markets. Lynn also spent some time at Movenpick Hotels and Resorts in Switzerland as its non-executive director. Early in his career, he worked as McKinsey consultant in London and is a University of Oxford alumni.

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Zyllem (previously RocketUncle) connects the fragmented logistics network by allowing enterprises to build and manage their entire distribution network—that includes partnerships and their own assets—in one platform.

Headquartered in Singapore and founded in 2013, Zyllem first built its technology to support its crowdsourcing last-mile and same-day operations, delivering thousands of parcels daily in Singapore, Malaysia and the Philippines. In 2016, Zyllem pivot into a SaaS provider, making its platform available to enterprises, allowing them to manage and optimize their logistics networks.

Leveraging on its technology and years of front-line experience in logistics, Zyllem aims to lead enterprises towards a digitally-enabled logistics landscape. Today, Zyllem is used by several enterprises and logistics operators across Southeast Asia.  Read more about Zyllem at



Noam Berda is a Co-Founder of Zyllem and serves as its Chief Executive Officer. Noam has over 18 years of experience in logistics and software development in companies like SAP and Smart Communities. He holds a Bachelor of Science degree from Netanya Academic College major in Computer Science and Mathematics in 2003.

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Lisa Nguyen is a Co-Founder and serves as Chief Operating Officer at Zyllem. Lisa spent over 15 years in software implementation, helping enterprises across the United States digitally transform their business. Today, as Co-Founder and COO at Zyllem, she leads her team in transforming logistics operations for enterprises across APAC with her broad. She graduated with a Bachelor of Science in Management degree from Lesley University in Cambridge, Massachusetts.

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Snapcart is Asia's first real-time shopper engagement app that allows brands to connect with its consumers directly. Snapcart applies AI to build the richest offline database of users in emerging markets. The company enables brands and retailers to measure, target, and optimize advertising and price promotions, helping clients compete in an increasingly data-driven world.

Since its launch in September 2015 in Indonesia, the app has been downloaded for more than a 1,000,000 times with very minimum marketing push. In attracting its loyal users, Snapcart offers rewards for users to upload their shopping receipts and participate in various activities. Through its data factory with hundreds of machine learning models, the company is able to process and predict receipts information within seconds.  For more information, visit

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Reynazran Royono (Rey) is the founder and CEO of Snapcart. Prior to Snapcart, he worked for 9 years at Procter & Gamble handling various regional leadership assignments; he was the Modern Retail Director before moving to Boston Consulting Group (BCG). Having worked in BCG for 3 years, as a Project Leader, Rey supported and led strategic projects in Retail & Consumers Goods, Technology – Media – Telecommunication, and Public Sector practice areas.

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Araya Hutasuwan (Noon) is a co-founder and the CFO of Snapcart.   In her role, she is responsible for finance, fundraising, business strategy, and backbone operations ensuring the group produces profitable revenue and driving growth of the business.

Prior to Snapcart, she has more than 7 years' experience in Investment Banking and Venture Capital. She started her career at Thailand's top investment bank, Phatra Securities, and was responsible for several notable M&A and public offering transactions in the property, healthcare and insurance sector. After that, she was a Vice President at Ardent Capital, a VC based in Bangkok with 16 portfolio companies across Southeast Asia and Hong Kong. Araya holds an MBA from the Kellogg School of Management and a BA from Thammasat University.

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Laith Abu Rakty is a co-founder and the Chief Technology Officer of Snapcart. He leads technology and product development, the biggest team at Snapcart. He oversees all technical aspects and technological resources of the organization and establishes a technological vision to position Snapcart as the leading deep tech company in the region.

Prior to Snapcart, he was formerly a Vice President of Engineering at Ardent Labs overseeing the development of new technology and ideas for all different types of sectors. Prior to Ardent, Laith spent several years at and Multiply. Laith holds a Bachelor Degree from Arab International University.

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©2020 by JG Digital Equity Ventures.